Privacy policy

Last Updated: August 24, 2026

Blush & Birch Co. ("Blush & Birch Co.," "we," "us," or "our"), operated by Wayforge LLC, respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or make a purchase from blushandbirchco.com (the "Website"), contact us, or otherwise interact with our services.

By using our Website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you provide directly to us, information collected automatically when you use our Website, and information received from third parties.

Information You Provide Directly

Depending on how you interact with our Website, we may collect:

  • Full name
  • Billing and shipping address
  • Email address
  • Telephone number
  • Payment and transaction information
  • Account login information, if you create an account
  • Order history and purchase information
  • Product preferences and other information you provide to us
  • Customer service communications
  • Information submitted through contact forms or other forms on our Website
  • Reviews, feedback, photographs, or other content you voluntarily submit

We only request information that is reasonably necessary for the relevant purpose.

Information Collected Automatically

When you visit our Website, certain information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • General geographic information
  • Referring website or source
  • Pages viewed
  • Products viewed
  • Links clicked
  • Time spent on pages
  • Date and time of visits
  • Website interaction and browsing information

This information may be collected through cookies, pixels, tags, log files, and similar technologies.

2. How We Use Personal Information

We may use personal information for the following purposes:

Processing and Fulfilling Orders

We use your information to:

  • Process and fulfill purchases
  • Process payments
  • Ship orders
  • Provide order confirmations and shipping updates
  • Process returns, refunds, and other order-related requests
  • Provide customer support

Operating and Improving Our Website

We may use information to:

  • Operate and maintain our Website
  • Improve website functionality and performance
  • Understand how visitors use our Website
  • Troubleshoot technical issues
  • Personalize certain aspects of the shopping experience
  • Develop new products, services, and website features

Communications and Marketing

Where permitted by applicable law, we may use your contact information to:

  • Send promotional emails
  • Provide information about products, promotions, and special offers
  • Send abandoned-cart or other transactional communications
  • Respond to inquiries and customer service requests

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the message or by contacting us.

Security and Fraud Prevention

We may use information to:

  • Detect and prevent fraudulent transactions
  • Protect our Website and customers
  • Investigate suspicious activity
  • Enforce our policies
  • Protect our legal rights and property

Legal and Compliance Purposes

We may process information when reasonably necessary to:

  • Comply with applicable laws and regulations
  • Respond to lawful requests from governmental authorities
  • Establish, exercise, or defend legal claims
  • Enforce our agreements and policies

3. How We Share Personal Information

We do not sell your personal information for money.

We may share personal information with trusted third parties when reasonably necessary to operate our business and provide our services.

Payment Processors

Payment information may be processed by third-party payment providers. We generally do not have access to your complete payment card number.

Payment providers process payment information according to their own privacy policies and security practices.

Shipping and Fulfillment Providers

We may provide necessary information, such as your name, shipping address, email address, and phone number, to shipping carriers, fulfillment providers, warehouses, and other service providers involved in delivering your order.

Service Providers

We may use third-party providers for services such as:

  • Website hosting and technology
  • Analytics
  • Marketing and advertising
  • Email communications
  • Customer support
  • Fraud prevention
  • Order fulfillment
  • Business administration

These providers may access personal information only as reasonably necessary to provide services to us.

Legal Requirements

We may disclose personal information when we reasonably believe disclosure is necessary to:

  • Comply with applicable law, regulation, legal process, or governmental request
  • Protect the rights, property, or safety of Blush & Birch Co., our customers, or others
  • Detect or prevent fraud, security issues, or illegal activity
  • Enforce our agreements or policies

Business Transfers

If Wayforge LLC or its assets are involved in a merger, acquisition, financing, sale, reorganization, bankruptcy, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

4. Cookies and Similar Technologies

We use cookies and similar technologies to operate our Website and understand how visitors interact with it.

Cookies may be used to:

  • Keep the Website functioning properly
  • Remember preferences
  • Maintain shopping cart functionality
  • Understand website traffic and usage
  • Measure marketing and advertising performance
  • Provide relevant advertising
  • Improve the customer experience

Some cookies may be placed by third-party service providers that provide analytics, advertising, payment, or other functionality.

You can control or disable certain cookies through your browser settings. However, disabling cookies may affect certain features or functionality of the Website.

Where required by applicable law, we may provide additional cookie choices or consent mechanisms.

5. Analytics and Advertising

We may use analytics and advertising technologies provided by third parties to understand Website usage, measure advertising performance, and provide relevant advertisements.

These technologies may collect information about your device, browser, Website activity, and interactions with advertisements.

Third-party advertising and analytics providers may use cookies, pixels, or similar technologies in accordance with their own privacy policies.

You may be able to control certain advertising preferences through your browser, device settings, or tools provided by the applicable advertising platform.

6. Email Communications

If you provide your email address, we may use it to send transactional communications related to your orders, including:

  • Order confirmations
  • Shipping notifications
  • Delivery updates
  • Return or refund communications
  • Customer service responses

Where permitted by law, we may also send promotional communications.

You can unsubscribe from promotional emails at any time by clicking the unsubscribe link in the email or contacting us at support@blushandbirchco.com.

Please note that you may continue to receive necessary transactional or service-related communications even after unsubscribing from marketing communications.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide our products and services
  • Complete transactions
  • Maintain business and financial records
  • Resolve disputes
  • Prevent fraud
  • Comply with legal, tax, accounting, and regulatory obligations
  • Enforce our agreements

The specific retention period may vary depending on the type of information and the reason it was collected.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security of your personal information.

9. Children's Privacy

Our Website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe that a child has provided personal information to us without appropriate consent, please contact us at support@blushandbirchco.com so that we can take appropriate action.

10. Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These rights may include the right to:

  • Know what personal information we collect and how it is used
  • Request access to personal information we maintain about you
  • Request correction of inaccurate personal information
  • Request deletion of personal information, subject to applicable exceptions
  • Request information about how your personal information is disclosed
  • Opt out of certain marketing communications
  • Opt out of certain targeted advertising or sale/sharing activities where applicable
  • Appeal certain decisions regarding your privacy request, where required by applicable law

Some rights are subject to legal limitations and exceptions.

How to Submit a Privacy Request

To submit a privacy-related request, contact us at:

Email: support@blushandbirchco.com
Phone: +1 917 7225254

We may need to verify your identity before completing certain requests to help protect your personal information.

We will respond to valid privacy requests within the timeframe required by applicable law.

You will not be discriminated against for exercising privacy rights available to you under applicable law.

11. California Privacy Rights

If you are a California resident, California privacy laws may provide you with additional rights regarding your personal information.

Depending on applicable law, these rights may include:

  • The right to know about personal information collected about you
  • The right to request deletion of personal information
  • The right to correct inaccurate personal information
  • The right to opt out of the sale or sharing of personal information, where applicable
  • The right to limit certain uses or disclosures of sensitive personal information, where applicable
  • The right to non-discrimination for exercising applicable privacy rights

Blush & Birch Co. does not sell personal information for monetary consideration.

If our activities are subject to a California privacy law that provides additional rights, you may submit a request using the contact information provided above.

12. Other U.S. State Privacy Rights

Privacy laws in several U.S. states may provide residents with additional rights concerning their personal information.

Depending on your state of residence and applicable law, you may have rights concerning access, correction, deletion, portability, opting out of certain targeted advertising or data processing, and other uses of personal information.

If you believe you have a privacy right under applicable state law, you may contact us using the information in the Contact Us section.

13. Third-Party Websites and Services

Our Website may contain links to websites, applications, or services operated by third parties.

We are not responsible for the privacy practices, security, or content of third-party websites or services.

We encourage you to review the privacy policies of third parties before providing them with personal information.

14. International Visitors

Our business is based in the United States, and your personal information may be processed or stored in the United States or other locations where our service providers operate.

If you access our Website from outside the United States, your information may therefore be transferred to and processed in a country that may have different data protection laws than your country of residence.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, Website, technology, legal requirements, or privacy practices.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.

We encourage you to review this page periodically to remain informed about how we handle personal information.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Company Name: Wayforge LLC
Website Name: Blush and Birch co.

Company Address: 1773 Martin Ave, Sheridan, WY 82801, United States

Return Address: 1925 Demple St, Sheridan, WY 82801, United States

Email: support@blushandbirchco.com
Phone Number: +1 307 7225254

Monday to Friday: 8:00 AM - 6:00 PM (MT / Mountain Time)
Saturday and Sunday: 10:00 AM - 4:00 PM (MT / Mountain Time)

Response time: Within 1 business day.